Strategy, commercial & leadership
Rhys Henderson
Fifteen years as an entrepreneur and intrapreneur across technology start-ups and international markets, with a record of taking new businesses from funding to profitability.
Background
Profile
As Managing Director of a vehicle finance business in Australia and New Zealand, Rhys led successful market entries and secured AUD 5 million in funding. Within three years the company was profitable with AUD 200 million in assets.
During his time in financial services for two major automotive brands, he lifted sales coverage to 70 per cent across four brands and drove year on year growth in new business volumes. He launched three consumer lending products that delivered 10 per cent volume growth, and secured AUD 9 million in funding for a commercial lending line, executing the project ahead of schedule and under budget.
As Business Strategy Manager at a large automotive financial services business, he built a strategic partnership that delivered more than 7,500 retail vehicles valued at $243 million, then played a central role in relaunching the commercial division, securing AUD 20 million in funding, restructuring operations and leading a brand transformation.
Specialty
Rhys specialises in new business development, operational excellence, brand building, partnerships and start-up funding. His interest is in businesses that stay relevant through culture, technology, continuous improvement and service delivery rather than through scale alone.
- Education
- Executive Master of Business Administration, University of Technology Sydney
Company Directors Course (GAICD), Australian Institute of Company Directors - Focus
- Strategy, commercial & leadership
Capability
Skills
Building & executing strategies
Business partnering
C-suite leadership
Commercial analysis
Lending portfolio management
Partnerships & funding
Project management
Creating & transforming teams
The rest of the team
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