Strategy, marketing & analytics
John Psarras
A commercially minded strategist working across fintech, retail and sport, focused on market entry plans that survive contact with the market and analysis that leads to a decision.
Background
Profile
John brings a background spanning finance, technology, retail and sport, with a focus on driving growth through structured strategic thinking. He specialises in go to market strategy, crafting market entry plans and then establishing the project governance and reporting cadence that keeps them on track after launch.
In commercial analysis he works to produce insight that supports profitable decisions rather than description of what already happened. His business as usual analysis identifies the continuous improvement opportunities that compound quietly over a year.
Project management sits at the centre of his skill set: optimising teams and processes to remove waste, and making sure initiatives are delivered rather than announced. He pairs that with a marketing outlook that anticipates where demand is moving.
Specialty
John specialises in go to market strategy, commercial analysis and project governance. He is at his most useful where a business has plenty of data and no agreed view of what it means.
- Education
- Bachelor of Business (Marketing and Management), La Trobe University
Master of Business Administration, RMIT University - Focus
- Strategy, marketing & analytics
Capability
Skills
Strategic thinking
Go to market strategy
Commercial analysis
Business as usual analysis
Project management
Marketing outlook
Business reporting
Data analysis
Problem solving
The rest of the team
Who else you would be working with
Next step
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