Product design, brand & web
Joseph Leaf
A product and UX designer with eight years across logistics, finance, eLearning and commerce, who turns a strategy into the thing customers and staff actually touch.
Background
Profile
Joe is our UX, UI and product designer, with a background spanning logistics, finance, eLearning and commerce. His work goes past the surface: he integrates brand identity into the experience itself, so what a customer feels using a product matches what the brand claims.
He has a track record of building websites that materially lift a client's online presence, producing not just a better looking site but a platform that fits the brand it represents. That understanding of identity lets him design work that aligns with the narrative a company is actually trying to tell.
For Joe, design is not decoration applied at the end. It is the point where a company's principles either become visible or quietly fail to.
Specialty
Joe blends aesthetics and functionality, and is unusually good at carrying a brand identity coherently across every platform it appears on. His design work starts from business objectives rather than from a visual reference.
- Education
- Bachelor of Arts, Design for Industry, Northumbria University Newcastle
- Focus
- Product design, brand & web
Capability
Skills
UX & UI design
Brand integration
Web design
Design systems
Storytelling
Strategic design
Reports & presentations
Cross-team collaboration
The rest of the team
Who else you would be working with
Next step
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